Upcoming TLDs / .brand
Can you register a .brand domain?
Source: ICANN 2026 round applications, checked November 1, 2026. Not in the IANA root zone as of October 31, 2026.
What .brand would mean
In their own words, from the public part of each application (question 118):
"Brand" is an IP asset embodying reputation, goodwill and identity to distinguish goods and services. In our opinion, the string serves as a verified, secure namespace for legitimate rights holders to permanently anchor this digital trust.
A brand is the name, look, and reputation by which a person, product, project, or organization becomes known and recognized.
a name or symbol
a name, symbol, or other mark identifying the person or legal entity responsible for a product, service, or idea; esp. one used in commerce to conduct transactions under a single identity, embodying both reputation and trust.
A brand is a name, term, design, symbol, or combination of these that identifies a seller's goods or services and distinguishes them from those of competitors.
"Brand" is an English word meaning a name, design, symbol, or identity that distinguishes the goods or services of one seller from those of others, and the reputation and image associated with it.
A brand is a distinctive identity that represents a person, business, organization, product, or service through its name, reputation, values, and perception. It communicates trust, recognition, and differentiation across physical and digital environments.
Brand commonly refers to the identity associated with a person, product, service, or entity.
A “brand” is a name, term, design or mark that identifies a seller’s goods or services and distinguishes them from those of others; a business’s commercial identity.
BRAND is the name, symbol or identity that distinguishes one business, product or service from another, together with the reputation people attach to it. It is how the world knows who you are.
Who applied for .brand
Internet DotTrademark Organisation Limited
CN, stage: Pre-Evaluation Processing
Mission and Purpose
Intercap Registry Inc.
KY, stage: Pre-Evaluation Processing
The proposed .brand top-level domain represents the broad concept of identity and recognition, the name, look, and reputation by which a person, product, project, or organization becomes known. Building and presenting an identity is ordinary work for nearly everyone with a public presence, from a local shop to an independent creator.
Link Freedom Group / LFG
Link Freedom Group Ltd, MT, stage: Pre-Evaluation Processing
Link Freedom Group (LFG) aspires to become a best-in-class, vertically integrated domain name registration authority, see linkfreedomgroup.link. This TLD is part of a carefully curated portfolio of strings that LFG intends to pursue in ICANN’s 2026 New gTLD Program. In assembling this portfolio, LFG focused on securing meaningful, memorable, and commercially compelling strings that resonate strongly with end users and offer long-term growth potential.
M&A Entity LLC
US, stage: Pre-Evaluation Processing
Mission & Purpose
Registry Services, LLC
US, stage: Pre-Evaluation Processing
1. Describe the mission and purpose of the applied-for gTLD.
Radix Technologies Inc SEZC
Radix Technologies Inc SEZC, KY, stage: Pre-Evaluation Processing
1. Mission and purpose: The mission of .brand is to provide a namespace for the practice and presentation of branding: the companies that build brands and the professionals who serve them. Intended registrants include businesses presenting brand portals, guidelines and asset libraries; branding, design and marketing agencies; brand-protection and licensing specialists; and consultants, educators and publishers in the discipline. Intended users are the customers, partners, creatives and marketers who interact with brands and branding services worldwide. Following delegation, the applicant will, …
Squarespace Registry LLC
US, stage: Pre-Evaluation Processing
".BRAND" is proposed as an open namespace for anyone who has something to stand behind. That is a deliberately wide definition, and it needs to be. A regional restaurant building a local following, a Fortune 500 company managing a global identity, a nonprofit whose credibility depends on public recognition, and a solo creator who has spent years building an audience on someone else's platform all have the same underlying need: a place online that is theirs, that says what they stand for, and that does not disappear when an algorithm changes. Sports teams, entertainment franchises, athlete …
Velvet Taupe, LLC
US, stage: Pre-Evaluation Processing
The mission of .BRAND is to provide a namespace associated with the concept of brand as the identity associated with a person, product, service, or entity. The .BRAND gTLD is intended to serve a broad range of registrants and users, including individuals, businesses, organizations, communities, projects, and other entities that identify with, relate to, or wish to be associated with the concept represented by the applied-for string.
XServer Cloud Inc.
XServer Cloud Incorporated, JP, stage: Pre-Evaluation Processing
The mission and purpose of the .brand gTLD is to help small businesses and independent entrepreneurs claim a credible brand identity online. Many small businesses struggle to be perceived as a brand: they compete for attention against much larger, established names, often operate under long or compromised domain names in crowded legacy namespaces, and lack the resources to build brand recognition. The word "brand" is highly descriptive of exactly this need.
XYZ.COM LLC
US, stage: Pre-Evaluation Processing
1. Mission and purpose. This gTLD will be operated as an open, unrestricted generic top-level domain. Its purpose is to expand naming choice in the DNS by making this term available at the top level for any lawful use chosen by the registrant. Registrations will be available to all registrants on a first-come, first-served basis through ICANN-accredited registrars, subject only to the Registry Agreement, ICANN Consensus Policies, and applicable law. The applicant will not operate this gTLD on an exclusive basis.
What happens next
- April 30, 2026: Application window opened (done)
- August 12, 2026: Application window closed (done)
- October 7, 2026: Reveal Day: ICANN published every applied-for string (done)
- October 21, 2026: Replacement period ended (applicants could switch to a backup string) (done)
- November 17, 2026: String Confirmation Day: the final list of applied-for strings
- March 16, 2027: Community input and objections period ends
Dates from ICANN’s Reveal Day announcement, checked October 27, 2026. We re-check the applications every day and this page changes when they do.
When will .brand be available?
ICANN has not set a date. The final list of applied-for strings comes on String Confirmation Day (November 17, 2026), community input and objections run until March 16, 2027, and ICANN processes applications after a prioritization draw in 2027. Registration opens only after ICANN delegates .brand and its registry announces launch dates.