Upcoming TLDs / .mart
Can you register a .mart domain?
Source: ICANN 2026 round applications, checked October 27, 2026. Not in the IANA root zone as of October 26, 2026.
What .mart would mean
In their own words, from the public part of each application (question 118):
another word for market
"Mart" is an ordinary English noun meaning a market, a trading centre, or a shop or store, and is chiefly used in the names of retail businesses. It is a shortened form derived from "market" and is a generic dictionary word.
Mart commonly refers to a marketplace where commercial exchange takes place.
"Mart" is a common short form of "market," referring to a place, physical or virtual, where goods and services are bought, sold, or traded.
"Mart" is an English word meaning a market, marketplace, or trading center: a place where goods are bought and sold, commonly used in the names of stores and shopping venues.
MART is a place where goods are bought, sold and brought together.
Who applied for .mart
Link Freedom Group / LFG
Link Freedom Group Ltd, MT, stage: Pre-Evaluation Processing
Link Freedom Group (LFG) aspires to become a best-in-class, vertically integrated domain name registration authority, see linkfreedomgroup.link. This TLD is part of a carefully curated portfolio of strings that LFG intends to pursue in ICANN’s 2026 New gTLD Program. In assembling this portfolio, LFG focused on securing meaningful, memorable, and commercially compelling strings that resonate strongly with end users and offer long-term growth potential.
Menkalinan Exploration, Inc.
US, stage: Pre-Evaluation Processing
The mission and purpose of this TLD is to expand consumer choice by providing a clear namespace associated with markets, shops and trading centers. Registrants may include retailers, marketplaces, suppliers, buyers and communities. The purpose is sustainable because exchange and commerce remain continuing activities. The gTLD is not dependent on a single industry, technology, or business model and can accommodate evolving uses as technology and Internet activity develop.
Mystic Hammer, LLC
US, stage: Pre-Evaluation Processing
The mission of .MART is to provide a namespace associated with the concept of mart as a marketplace where commercial exchange takes place. The .MART gTLD is intended to serve a broad range of registrants and users, including individuals, businesses, organizations, communities, projects, and other entities that identify with, relate to, or wish to be associated with the concept represented by the applied-for string.
Registry Services, LLC
US, stage: Pre-Evaluation Processing
1. Describe the mission and purpose of the applied-for gTLD.
Radix Technologies Inc SEZC
Radix Technologies Inc SEZC, KY, stage: Pre-Evaluation Processing
1. Mission and purpose: The mission of .mart is to provide a namespace for retail and commerce, built on one of the most widely recognized retail suffixes in the world. Intended registrants include online stores and marketplaces; local shops, supermarkets and convenience retailers, a naming pattern especially prevalent across South and Southeast Asia, Africa and the Middle East; wholesalers; and e-commerce enablers. Intended users are shoppers and business buyers worldwide. Following delegation, the applicant will, as registry operator of the .mart TLD, conduct a phased launch, implement all …
XYZ.COM LLC
US, stage: Pre-Evaluation Processing
1. Mission and purpose. This gTLD will be operated as an open, unrestricted generic top-level domain. Its purpose is to expand naming choice in the DNS by making this term available at the top level for any lawful use chosen by the registrant. Registrations will be available to all registrants on a first-come, first-served basis through ICANN-accredited registrars, subject only to the Registry Agreement, ICANN Consensus Policies, and applicable law. The applicant will not operate this gTLD on an exclusive basis.
What happens next
- April 30, 2026: Application window opened (done)
- August 12, 2026: Application window closed (done)
- October 7, 2026: Reveal Day: ICANN published every applied-for string (done)
- October 21, 2026: Replacement period ended (applicants could switch to a backup string) (done)
- November 17, 2026: String Confirmation Day: the final list of applied-for strings
- March 16, 2027: Community input and objections period ends
Dates from ICANN’s Reveal Day announcement, checked October 27, 2026. We re-check the applications every day and this page changes when they do.
When will .mart be available?
ICANN has not set a date. The final list of applied-for strings comes on String Confirmation Day (November 17, 2026), community input and objections run until March 16, 2027, and ICANN processes applications after a prioritization draw in 2027. Registration opens only after ICANN delegates .mart and its registry announces launch dates.