Upcoming TLDs / .品牌 (.xn--jvr800e)
Can you register a .品牌 (.xn--jvr800e) domain?
Source: ICANN 2026 round applications, checked October 27, 2026. Not in the IANA root zone as of October 26, 2026.
What .品牌 (.xn--jvr800e) would mean
In their own words, from the public part of each application (question 118):
"品牌" means "Brand" in Chinese. In our opinion, the string literally represents a verified commercial brand or digital identity.
"品牌" is a Chinese word that translates to "brand" in English.
Who applied for .品牌 (.xn--jvr800e)
Internet DotTrademark Organisation Limited
CN, stage: Pre-Evaluation Processing, Internationalized
Mission and Purpose
KNET Co., Ltd.
CN, stage: Pre-Evaluation Processing, Internationalized
"品牌 (xn--jvr800e)" is a Chinese term that translates to "brand" in English.
Application KCL2693T-T31879 on ICANN · xn--26qu4xpon.xn--ses554g
What happens next
- April 30, 2026: Application window opened (done)
- August 12, 2026: Application window closed (done)
- October 7, 2026: Reveal Day: ICANN published every applied-for string (done)
- October 21, 2026: Replacement period ended (applicants could switch to a backup string) (done)
- November 17, 2026: String Confirmation Day: the final list of applied-for strings
- March 16, 2027: Community input and objections period ends
Dates from ICANN’s Reveal Day announcement, checked October 27, 2026. We re-check the applications every day and this page changes when they do.
When will .品牌 (.xn--jvr800e) be available?
ICANN has not set a date. The final list of applied-for strings comes on String Confirmation Day (November 17, 2026), community input and objections run until March 16, 2027, and ICANN processes applications after a prioritization draw in 2027. Registration opens only after ICANN delegates .品牌 (.xn--jvr800e) and its registry announces launch dates.