All TLDs / .alibaba / Is .alibaba legit?

Is .alibaba legit?

Legit
Is it legit?
Yes — .alibaba is a legitimate top-level domain. It's a dot-brand registry (ICANN Spec 13), operated by Alibaba Group Holding Limited and live in the official IANA DNS root zone. Because it's reserved for the brand's own use, every .alibaba address is controlled by the company itself — the public can't register one, and it can't be spun up by a third party.
In IANA root
Yes — real
Type
Brand (dot-brand)
Registration
Closed (brand)

Source: IANA root zone database, checked October 18, 2026.

Are .alibaba sites safe?

.alibaba sites are unusually safe: only Alibaba Group Holding Limited can create them, so a .alibaba address can't be registered or impersonated by a scammer. Confirm you're on the official site as always, but the extension itself is locked down.

Who runs .alibaba?

.alibaba is operated by Alibaba Group Holding Limited, according to the IANA root database.

Can anyone register a .alibaba domain?

No — .alibaba is a closed brand registry reserved for Alibaba Group Holding Limited, so it isn't open to the public. A registrar search confirms the policy for any specific name.

Bottom line

.alibaba is a genuine, ICANN-recognized extension — the question of whether a specific .alibaba site is trustworthy comes down to the site, not the domain ending. See the full .alibaba page for type, operator, and where to register one.