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Is .amazon legit?

Legit
Is it legit?
Yes — .amazon is a legitimate top-level domain. It's a dot-brand registry (ICANN Spec 13), operated by Amazon Registry Services, Inc and live in the official IANA DNS root zone. Because it's reserved for the brand's own use, every .amazon address is controlled by the company itself — the public can't register one, and it can't be spun up by a third party.
In IANA root
Yes — real
Type
Brand (dot-brand)
Registration
Closed (brand)

Source: IANA root zone database, checked October 18, 2026.

Are .amazon sites safe?

.amazon sites are unusually safe: only Amazon Registry Services, Inc. can create them, so a .amazon address can't be registered or impersonated by a scammer. Confirm you're on the official site as always, but the extension itself is locked down.

Who runs .amazon?

.amazon is operated by Amazon Registry Services, Inc., according to the IANA root database.

Can anyone register a .amazon domain?

No — .amazon is a closed brand registry reserved for Amazon Registry Services, Inc., so it isn't open to the public. A registrar search confirms the policy for any specific name.

Bottom line

.amazon is a genuine, ICANN-recognized extension — the question of whether a specific .amazon site is trustworthy comes down to the site, not the domain ending. See the full .amazon page for type, operator, and where to register one.