All TLDs / .athleta

What is .athleta?

The short answer
.athleta is a brand top-level domain, operated by The Gap, Inc. It's a “dot-brand” registry (ICANN Spec 13) — reserved for the operator's own use, so it isn't open for the public to register. It's live in the official IANA DNS root zone.
Type
Brand (dot-brand)
Registration
Closed (brand)
In DNS root
Yes
Operator
The Gap, Inc

Source: IANA root zone database, checked October 18, 2026.

Is .athleta a real domain extension?

Yes — .athleta is a real top-level domain. It's present in the official IANA DNS root zone, which is the authoritative list of every live TLD on the internet.

Who runs .athleta?

.athleta is operated by The Gap, Inc., per the IANA root database.

What is .athleta used for?

.athleta is a dot-brand registry — it's reserved for The Gap, Inc. and isn't used for third-party websites.

Can anyone register a .athleta domain?

No. .athleta is a closed brand registry, so it isn't available for public registration. A registrar search will confirm the current policy for any specific name.