All TLDs / .baidu

What is .baidu?

The short answer
.baidu is a brand top-level domain, operated by Baidu, Inc. It's a “dot-brand” registry (ICANN Spec 13) — reserved for the operator's own use, so it isn't open for the public to register. It's live in the official IANA DNS root zone.
Type
Brand (dot-brand)
Registration
Closed (brand)
In DNS root
Yes
Operator
Baidu, Inc

Source: IANA root zone database, checked October 18, 2026.

Is .baidu a real domain extension?

Yes — .baidu is a real top-level domain. It's present in the official IANA DNS root zone, which is the authoritative list of every live TLD on the internet.

Who runs .baidu?

.baidu is operated by Baidu, Inc., per the IANA root database.

What is .baidu used for?

.baidu is a dot-brand registry — it's reserved for Baidu, Inc. and isn't used for third-party websites.

Can anyone register a .baidu domain?

No. .baidu is a closed brand registry, so it isn't available for public registration. A registrar search will confirm the current policy for any specific name.