All TLDs / .bestbuy

What is .bestbuy?

The short answer
.bestbuy is a brand top-level domain, operated by BBY Solutions, Inc. It's a “dot-brand” registry (ICANN Spec 13) — reserved for the operator's own use, so it isn't open for the public to register. It's live in the official IANA DNS root zone.
Type
Brand (dot-brand)
Registration
Closed (brand)
In DNS root
Yes
Operator
BBY Solutions, Inc

Source: IANA root zone database, checked October 18, 2026.

Is .bestbuy a real domain extension?

Yes — .bestbuy is a real top-level domain. It's present in the official IANA DNS root zone, which is the authoritative list of every live TLD on the internet.

Who runs .bestbuy?

.bestbuy is operated by BBY Solutions, Inc., per the IANA root database.

What is .bestbuy used for?

.bestbuy is a dot-brand registry — it's reserved for BBY Solutions, Inc. and isn't used for third-party websites.

Can anyone register a .bestbuy domain?

No. .bestbuy is a closed brand registry, so it isn't available for public registration. A registrar search will confirm the current policy for any specific name.