Type
Generic
All TLDs / .finance
.finance — should you use it?
Generic TLD · introduced 2014
The short answer
Legible fintech/DeFi signal. DeFi adopted it hard (aave.finance era), which cuts both ways with regulators and normies.Why it works
- Category-obvious
- DeFi-native recognition
Why it might not
- Pricey
- Yield-farm associations for mainstream finance audiences
The longer take
In DeFi, .finance is practically a heritage TLD. In traditional fintech, a clean .com still wins trust with banks and boomers alike.
Where .finance ranks
Where to buy .finance
Renewal trap: .finance costs $6.69 in year one but $58.19/yr to renew — 8.7× the intro price. Budget for the renewal, not the promo. Full Renewal-Trap Index
| Registrar | First year | Renews | |
|---|---|---|---|
| Dynadot Sponsored | $6.64 promo | $60.14 | Go → |
| Porkbun Trust pick | $6.69 promo | $58.19 | Go → |
| Cloudflare Trust pick at-cost | $50.20 | $50.20 | Go → |
| Namecheap Sponsored | Live price unavailable — confirm at the registrar. | Go → | |
Porkbun & Cloudflare prices in USD, pulled from their daily feeds (checked 2026-10-21). Cloudflare sells at wholesale cost but requires using Cloudflare’s nameservers. Full comparison: where to buy .finance.
Some links are affiliate links. Prices are set by the registrar and can change — always confirm at checkout.