All TLDs / .lotte

What is .lotte?

The short answer
.lotte is a brand top-level domain, operated by Lotte Holdings Co., Ltd. It's a “dot-brand” registry (ICANN Spec 13) — reserved for the operator's own use, so it isn't open for the public to register. It's live in the official IANA DNS root zone.
Type
Brand (dot-brand)
Registration
Closed (brand)
In DNS root
Yes
Operator
Lotte Holdings Co., Ltd

Source: IANA root zone database, checked October 18, 2026.

Is .lotte a real domain extension?

Yes — .lotte is a real top-level domain. It's present in the official IANA DNS root zone, which is the authoritative list of every live TLD on the internet.

Who runs .lotte?

.lotte is operated by Lotte Holdings Co., Ltd., per the IANA root database.

What is .lotte used for?

.lotte is a dot-brand registry — it's reserved for Lotte Holdings Co., Ltd. and isn't used for third-party websites.

Can anyone register a .lotte domain?

No. .lotte is a closed brand registry, so it isn't available for public registration. A registrar search will confirm the current policy for any specific name.