All TLDs / .netflix

What is .netflix?

The short answer
.netflix is a brand top-level domain, operated by Netflix, Inc. It's a “dot-brand” registry (ICANN Spec 13) — reserved for the operator's own use, so it isn't open for the public to register. It's live in the official IANA DNS root zone.
Type
Brand (dot-brand)
Registration
Closed (brand)
In DNS root
Yes
Operator
Netflix, Inc

Source: IANA root zone database, checked October 18, 2026.

Is .netflix a real domain extension?

Yes — .netflix is a real top-level domain. It's present in the official IANA DNS root zone, which is the authoritative list of every live TLD on the internet.

Who runs .netflix?

.netflix is operated by Netflix, Inc., per the IANA root database.

What is .netflix used for?

.netflix is a dot-brand registry — it's reserved for Netflix, Inc. and isn't used for third-party websites.

Can anyone register a .netflix domain?

No. .netflix is a closed brand registry, so it isn't available for public registration. A registrar search will confirm the current policy for any specific name.