All TLDs / .nike

What is .nike?

The short answer
.nike is a brand top-level domain, operated by NIKE, Inc. It's a “dot-brand” registry (ICANN Spec 13) — reserved for the operator's own use, so it isn't open for the public to register. It's live in the official IANA DNS root zone.
Type
Brand (dot-brand)
Registration
Closed (brand)
In DNS root
Yes
Operator
NIKE, Inc

Source: IANA root zone database, checked October 18, 2026.

Is .nike a real domain extension?

Yes — .nike is a real top-level domain. It's present in the official IANA DNS root zone, which is the authoritative list of every live TLD on the internet.

Who runs .nike?

.nike is operated by NIKE, Inc., per the IANA root database.

What is .nike used for?

.nike is a dot-brand registry — it's reserved for NIKE, Inc. and isn't used for third-party websites.

Can anyone register a .nike domain?

No. .nike is a closed brand registry, so it isn't available for public registration. A registrar search will confirm the current policy for any specific name.