All TLDs / .nowtv

What is .nowtv?

The short answer
.nowtv is a brand top-level domain, operated by Starbucks (HK) Limited. It's a “dot-brand” registry (ICANN Spec 13) — reserved for the operator's own use, so it isn't open for the public to register. It's live in the official IANA DNS root zone.
Type
Brand (dot-brand)
Registration
Closed (brand)
In DNS root
Yes
Operator
Starbucks (HK) Limited

Source: IANA root zone database, checked October 18, 2026.

Is .nowtv a real domain extension?

Yes — .nowtv is a real top-level domain. It's present in the official IANA DNS root zone, which is the authoritative list of every live TLD on the internet.

Who runs .nowtv?

.nowtv is operated by Starbucks (HK) Limited, per the IANA root database.

What is .nowtv used for?

.nowtv is a dot-brand registry — it's reserved for Starbucks (HK) Limited and isn't used for third-party websites.

Can anyone register a .nowtv domain?

No. .nowtv is a closed brand registry, so it isn't available for public registration. A registrar search will confirm the current policy for any specific name.