All TLDs / .pru

What is .pru?

The short answer
.pru is a brand top-level domain, operated by Prudential Financial, Inc. It's a “dot-brand” registry (ICANN Spec 13) — reserved for the operator's own use, so it isn't open for the public to register. It's live in the official IANA DNS root zone.
Type
Brand (dot-brand)
Registration
Closed (brand)
In DNS root
Yes
Operator
Prudential Financial, Inc

Source: IANA root zone database, checked October 18, 2026.

Is .pru a real domain extension?

Yes — .pru is a real top-level domain. It's present in the official IANA DNS root zone, which is the authoritative list of every live TLD on the internet.

Who runs .pru?

.pru is operated by Prudential Financial, Inc., per the IANA root database.

What is .pru used for?

.pru is a dot-brand registry — it's reserved for Prudential Financial, Inc. and isn't used for third-party websites.

Can anyone register a .pru domain?

No. .pru is a closed brand registry, so it isn't available for public registration. A registrar search will confirm the current policy for any specific name.