Type
Generic
All TLDs / .red
.red — should you use it?
Generic TLD · introduced 2014
The short answer
Color TLDs are pure vibes — .red is the best of them: short, warm, and great for brands that own the color.Why it works
- Short
- Evocative
- Cheap-ish
Why it might not
- Zero semantic content
- Requires brand confidence
The longer take
We run maraschino.red — the TLD completes the name like a paint swatch. Color TLDs work when the color IS the brand.
Where .red ranks
Where to buy .red
Renewal trap: .red costs $8.24 in year one but $21.11/yr to renew — 2.6× the intro price. Budget for the renewal, not the promo. Full Renewal-Trap Index
| Registrar | First year | Renews | |
|---|---|---|---|
| Dynadot Sponsored | $8.24 promo | $21.62 | Go → |
| Porkbun Trust pick cheapest | $8.24 promo | $21.11 | Go → |
| Cloudflare Trust pick at-cost | $18.20 | $18.20 | Go → |
| Namecheap Sponsored | Live price unavailable — confirm at the registrar. | Go → | |
Porkbun & Cloudflare prices in USD, pulled from their daily feeds (checked 2026-10-21). Cloudflare sells at wholesale cost but requires using Cloudflare’s nameservers. Full comparison: where to buy .red.
Some links are affiliate links. Prices are set by the registrar and can change — always confirm at checkout.