All TLDs / .smart

What is .smart?

The short answer
.smart is a brand top-level domain, operated by Smart Communications, Inc. (SMART). It's a “dot-brand” registry (ICANN Spec 13) — reserved for the operator's own use, so it isn't open for the public to register. It's live in the official IANA DNS root zone.
Type
Brand (dot-brand)
Registration
Closed (brand)
In DNS root
Yes
Operator
Smart Communications, Inc. (SMART)

Source: IANA root zone database, checked October 18, 2026.

Is .smart a real domain extension?

Yes — .smart is a real top-level domain. It's present in the official IANA DNS root zone, which is the authoritative list of every live TLD on the internet.

Who runs .smart?

.smart is operated by Smart Communications, Inc. (SMART), per the IANA root database.

What is .smart used for?

.smart is a dot-brand registry — it's reserved for Smart Communications, Inc. (SMART) and isn't used for third-party websites.

Can anyone register a .smart domain?

No. .smart is a closed brand registry, so it isn't available for public registration. A registrar search will confirm the current policy for any specific name.