All TLDs / .swatch

What is .swatch?

The short answer
.swatch is a brand top-level domain, operated by The Swatch Group Ltd. It's a “dot-brand” registry (ICANN Spec 13) — reserved for the operator's own use, so it isn't open for the public to register. It's live in the official IANA DNS root zone.
Type
Brand (dot-brand)
Registration
Closed (brand)
In DNS root
Yes
Operator
The Swatch Group Ltd

Source: IANA root zone database, checked October 18, 2026.

Is .swatch a real domain extension?

Yes — .swatch is a real top-level domain. It's present in the official IANA DNS root zone, which is the authoritative list of every live TLD on the internet.

Who runs .swatch?

.swatch is operated by The Swatch Group Ltd, per the IANA root database.

What is .swatch used for?

.swatch is a dot-brand registry — it's reserved for The Swatch Group Ltd and isn't used for third-party websites.

Can anyone register a .swatch domain?

No. .swatch is a closed brand registry, so it isn't available for public registration. A registrar search will confirm the current policy for any specific name.