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.ly — should you use it?
Country code (Libya), used generically · introduced 1997
The adverb hack (bit.ly's legacy). Clever, expensive, and subject to Libyan registry rules — which have bitten sites before.
Typical price
~$70–120/yr
Our rating
2/5
Since
1997
Why it works
- Great English-adverb hacks
Why it might not
- Libyan law applies — vb.ly was seized over content in 2010
- Expensive
- Registry stability concerns
The longer take
The canonical warning about cute ccTLD hacks: your clever adverb domain is subject to another country's laws and politics. bit.ly can absorb that risk; your startup maybe shouldn't.
Where .ly ranks
.ly and Libya
.ly is the country-code top-level domain assigned to Libya, administered by the registry General Authority of Communications and Informatics (GACI).
.ly is the Internet country code top-level domain (ccTLD) for Libya.
Source: Wikipedia — .ly (CC BY-SA)