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.so — should you use it?
Country code (Somalia), used generically · introduced 2010
Sharp and word-hacky (notion.so made it famous) — but expensive and forever explaining itself.
Typical price
~$50–80/yr
Our rating
3/5
Since
2010
Why it works
- Great for word-play domains
- Notion gave it startup credibility
Why it might not
- Pricey
- Zero intrinsic meaning; carries the brand only if the brand carries it
The longer take
Notion outgrew notion.so and moved to notion.com — the arc every .so startup should plan for. Fine launch domain, unlikely forever-domain.
Where .so ranks
.so and Somalia
.so is the country-code top-level domain assigned to Somalia, administered by the registry Ministry of Post and Telecommunications.
.so is the internet country code top-level domain (ccTLD) for Somalia. After a long absence, the .so domain was officially relaunched on November 1, 2010, by .SO Registry, which is regulated by the nation's Ministry of Posts and Telecommunications. It was launched through various accredited registrars around the world.
Source: Wikipedia — .so (CC BY-SA)