Type
Generic
All TLDs / .web
.web — should you use it?
Generic TLD · introduced 2026
The short answer
The most-awaited TLD in internet history is finally real — after a $135M auction and nearly a decade of litigation. Fresh inventory, unproven recognition.Why it works
- Brand-new namespace: good names are actually available
- The word everyone already associates with the internet
- Verisign-backed registry pedigree
Why it might not
- Zero established recognition or trust yet — users have never seen a .web site
- Late arrival: .site/.online already squat the semantic space
- Early-days pricing and policies still shaking out
The longer take
The .web saga is the greatest soap opera in DNS history: proposed in the 1990s, fought over in ICANN's 2012 round, auctioned for a record $135 million to a Verisign-backed bidder, then litigated for years — and now, finally, in the root. The open question is whether a TLD can build meaning from scratch in 2026, or whether .web arrived a decade after its moment. Land-grab pricing on good names may be the real opportunity.