All TLDs / .store / is it legit?

Is .store legit?

Yes — .store is a legitimate top-level domain, live in the official IANA DNS root since 2016 and sold by accredited registrars. The caveat is reputation: same spam-adjacent history as .shop — fine for websites, riskier for cold email.
In IANA root
Yes — real TLD
Since
2016
Our rating
★★★★★

Is .store safe?

.store sites work everywhere, but the extension has an elevated spam association — its $2.57 intro price attracts bulk spam registrations. Expect slightly more scrutiny from email filters and cautious users; serious projects should register and use it with proper email authentication (SPF/DKIM/DMARC).

The honest caveats

Is .store good for SEO?

.store does not hurt SEO. Google has stated repeatedly that all generic TLDs are treated equally for ranking — a good site on .store outranks a weak site on .com. What .store affects is human trust and click-through, not the algorithm.

Source: IANA root zone database, checked August 23, 2026.

Bottom line

Same idea as .shop, worse economics — one of the ugliest renewal spreads in retail TLDs. Full pros, cons, and pricing in the complete .store review — or jump straight to where to buy .store.

Check .store availability

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