All TLDs / .pizza / meaning

What does .pizza mean?

.pizza is a generic top-level domain introduced in 2014. The mascot of absurdly specific TLDs — and honestly great for an actual pizzeria.
Type
Generic TLD
Introduced
2014
Typical price
~$40–55/yr

Registry operator: Binky Moon, LLC — per the IANA root database.

Source: IANA root zone database, checked August 23, 2026.

What .pizza is actually used for

There are ~600 food-adjacent TLDs and .pizza is the one people remember. joes.pizza on a takeout box is better branding than joespizzany.com will ever be.

Is .pizza a country code or generic domain?

.pizza is a generic top-level domain (gTLD), not tied to any country. It's available to register through accredited registrars worldwide.

Who runs .pizza?

.pizza is operated by Binky Moon, LLC. It has been live in the official IANA DNS root since 2014.

Can anyone register a .pizza domain?

Yes — .pizza is open for public registration through accredited registrars. Availability of a specific name still depends on whether someone already owns it. Here’s how to check whether a specific name is taken.

Should you use it?

Our short answer: The mascot of absurdly specific TLDs — and honestly great for an actual pizzeria. For the full pros, cons, and rating, read the complete .pizza review.

Best TLDs for Restaurants, Cafés & Bars

Register a .pizza domain