What does .red mean?
Registry operator: Identity Digital Limited — per the IANA root database.
Source: IANA root zone database, checked August 23, 2026.
What .red is actually used for
We run maraschino.red — the TLD completes the name like a paint swatch. Color TLDs work when the color IS the brand.
Is .red a country code or generic domain?
.red is a generic top-level domain (gTLD), not tied to any country. It's available to register through accredited registrars worldwide.
Who runs .red?
.red is operated by Identity Digital Limited. It has been live in the official IANA DNS root since 2014.
Can anyone register a .red domain?
Yes — .red is open for public registration through accredited registrars. Availability of a specific name still depends on whether someone already owns it. Here’s how to check whether a specific name is taken.
Should you use it?
Our short answer: Color TLDs are pure vibes — .red is the best of them: short, warm, and great for brands that own the color. For the full pros, cons, and rating, read the complete .red review.