All TLDs / .finance · meaning · where to buy · price · is it legit?
.finance — should you use it?
Generic TLD · introduced 2014
Legible fintech/DeFi signal. DeFi adopted it hard (aave.finance era), which cuts both ways with regulators and normies.
Typical price
~$40–55/yr
Our rating
3/5
Since
2014
Why it works
- Category-obvious
- DeFi-native recognition
Why it might not
- Pricey
- Yield-farm associations for mainstream finance audiences
The longer take
In DeFi, .finance is practically a heritage TLD. In traditional fintech, a clean .com still wins trust with banks and boomers alike.
Where .finance ranks
Where to buy .finance
Renewal trap: .finance costs $6.69 in year one but $52.01/yr to renew — 7.8× the intro price. Budget for the renewal, not the promo. Full Renewal-Trap Index
| Registrar | First year | Renews | |
|---|---|---|---|
| Namecheap Sponsored | Live price unavailable — confirm at the registrar. | Go → | |
| Dynadot Sponsored | Live price unavailable — confirm at the registrar. | Go → | |
| Porkbun Trust pick cheapest | $6.69 promo | $52.01 | Go → |
| Cloudflare Trust pick at-cost | $50.20 | $50.20 | Go → |
Porkbun & Cloudflare prices in USD, pulled from their daily feeds (checked 2026-08-30). Cloudflare sells at wholesale cost but requires using Cloudflare’s nameservers. Full comparison: where to buy .finance.
Some links are affiliate links. Prices are set by the registrar and can change — always confirm at checkout.