All TLDs / .pizza · meaning · where to buy · price · is it legit?
.pizza — should you use it?
Generic TLD · introduced 2014
The mascot of absurdly specific TLDs — and honestly great for an actual pizzeria.
Typical price
~$40–55/yr
Our rating
3/5
Since
2014
Why it works
- Unbeatable memorability in-category
- name.pizza is a complete marketing asset
Why it might not
- Useless outside pizza
- Costs more than .com, hilariously
The longer take
There are ~600 food-adjacent TLDs and .pizza is the one people remember. joes.pizza on a takeout box is better branding than joespizzany.com will ever be.
Where .pizza ranks
Where to buy .pizza
Renewal trap: .pizza costs $10.81 in year one but $52.01/yr to renew — 4.8× the intro price. Budget for the renewal, not the promo. Full Renewal-Trap Index
| Registrar | First year | Renews | |
|---|---|---|---|
| Namecheap Sponsored | Live price unavailable — confirm at the registrar. | Go → | |
| Dynadot Sponsored | Live price unavailable — confirm at the registrar. | Go → | |
| Porkbun Trust pick cheapest | $10.81 promo | $52.01 | Go → |
| Cloudflare Trust pick at-cost | $50.20 | $50.20 | Go → |
Porkbun & Cloudflare prices in USD, pulled from their daily feeds (checked 2026-08-30). Cloudflare sells at wholesale cost but requires using Cloudflare’s nameservers. Full comparison: where to buy .pizza.
Some links are affiliate links. Prices are set by the registrar and can change — always confirm at checkout.